WEBVTT

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 (upbeat music)

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 Everything in the future will be experiential.

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 It will be tailored to an individual user.

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 It will be tailored to the algorithm, all of these things.

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 And so you're not really focused on a singular output anymore.

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 You're focused on an entire design system

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 that needs to move and change and evolve.

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 (upbeat music)

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 At Black Math, we start with our goals

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 or to make incredible work.

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 Our goals are to make original work.

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 We used to make one thing, hand it off and never see it again.

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 And now the work that we make,

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 we are building it to be extendable.

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 We're building it to be more interactive.

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 I don't wanna see anyone stuck in a prompt box.

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 I want a tool that will evolve

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 with the creatives in our company.

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 With Comfy UI, you have this opportunity

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 to build a full mind map of the project.

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 It feels like this kind of canvas

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 that you can make your own.

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 As a supervising technical director,

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 I'm basically guiding our artist team

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 through the technical leads.

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 I think it really improves the whole efficiency

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 'cause it gives you a lot of possibilities.

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 So I tend to selectively use it

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 to rapidly explore directions,

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 while also keeping the focus on strong art direction.

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 You want people on your team

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 that are about creative enablement,

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 that are about sort of technical workflows

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 and technical pipelines.

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 Because we are enabling our clients

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 to do more with our creative output.

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 Art and design will need to be living breathing things.

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 And I think that interactivity is really, really interesting

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 because it allows people to actually take part in design

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 and kind of create a conversation between creator and user.