WEBVTT

00:00:04.000 --> 00:00:09.000
When I started my career as a creative, it was the beginning of Photoshop

00:00:09.000 --> 00:00:13.000
and I remember how the idea of layers changed how creatives were thinking.

00:00:14.000 --> 00:00:19.000
The idea of building and structuring a workflow is going to do that again.

00:00:23.000 --> 00:00:30.000
Silverside is an AI innovation lab that was born out of an advertising agency.

00:00:30.000 --> 00:00:36.000
We're kind of coming at it from the perspective of using these new AI tools to try and do almost all parts of a production.

00:00:38.000 --> 00:00:43.000
There's a big revolution happening in everything creative in the world because of artificial intelligence.

00:00:43.000 --> 00:00:50.000
A lot of that is coming through tools that regular consumers, regular people on the street, can just go there and start to play themselves.

00:00:51.000 --> 00:00:56.000
We needed to go beyond what a single person in the backyard could do. That's when ComfyUI really comes in.

00:00:58.000 --> 00:01:03.000
I think sometimes with these models, it can be a bit of a black box.

00:01:04.000 --> 00:01:11.000
ComfyUI is the opposite of a black box system. You have complete control and that enables you to get exactly what you want.

00:01:12.000 --> 00:01:17.000
With ComfyUI, you're able to control it a little bit more, kind of infuse the human touch into what you're generating.

00:01:18.000 --> 00:01:24.000
The fact that you can break your ideas in your production into little nodes,

00:01:24.000 --> 00:01:30.000
that you can adjust one thing and everything adjusts properly automatically—it's magical.

00:01:31.000 --> 00:01:36.000
I think it's a different type of creativity. It's a creativity that sits at this kind of process-level thinking.

00:01:37.000 --> 00:01:45.000
When I see people designing complex workflows to get from one set of inputs into something completely new in the end,

00:01:45.000 --> 00:01:53.000
I feel like, "Oh, I remember that feeling." I remember seeing the first generation that got exposed to layers.

00:01:54.000 --> 00:01:58.000
I think we're seeing that again. It's not the most natural way for everyone to think,

00:01:58.000 --> 00:02:05.000
but it's going to be the way that everyone thinks in a year or two from now. So this is a time to start.